The ‘Go for your life’ program provides early childhood services and primary schools with a comprehensive guide to creating healthier environments that promote healthy eating and physical activity and acknowledges the achievements of services and schools in supporting children to develop healthy habits for life.
The ‘Go for your life’ campaign focuses mainly on getting community and school involvement.
The creative approach was designed to stimulate levels of physical activity and healthy eating habits, without being dictatorial.
Creative Outlet developed the creative, for a TV and Print campaign that used kids in an engaging way to get the message across about healthy eating and a balanced approach to physical activity.
We carefully developed a creative approach that didn’t alienate parents, as it was important that the campaign message feel inclusive.
All communications directed parents to the Go for your Life website, goforyourlife.vic.gov.au, where they could find out relevant information.