‘The Health Minister announced six vital research projects from the Victorian Breast Cancer Research Consortium that will share in the $9.7 million grant allocation. The Government also launched a new TV ad highlighting the important work of the $150 million Victorian Cancer Action Plan and informing Victorians on how to get help with their cancer fight’.
The Cancer Action Plan campaign showed a vision for cancer reform.
The campaign developed by Creative Outlet portray’s standardised, high-quality cancer care for all Victorians, regardless of whether they lived in metropolitan, regional or rural Victoria.
Creative Outlet also came up with the idea of using Delta Goodrem’s song ‘Strong’ and negotiated for Delta’s involvement, (A cancer victim herself).
The emotional imagery informed Victorians of the latest research and state-of-the-art technologies.
Two specific ads were shot and produced for Metro and Rural areas.
Creative Outlet shot with a small crew, to enable Metro & Regional versions to be possible on a small budget.
The campaign’s aim was to further increase survival rates by 10 percent by 2015 – that is 2,000 Victorian live saved.