GMHBA Health Insurance continued its successful push into Metro markets, with the new ‘Looking after you everyday’ campaign that builds on it’s iconic ‘We’re for people not for profit’ theme.
Changed the perception that GMHBA was a small player in the PHI market
Created a brand and retail presence that established GMHBA as a desired provider of choice for affordable and relevant family health cover.
Built brand salience that drove conversion through online purchase channels.
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